10 Deep
10.Deep is an independent streetwear brand founded by Scott Sasso in 1995 in New York. Known for its bold designs and urban style, 10.Deep has become a staple in the streetwear community, drawing inspiration from the skate, graffiti, hip hop, and punk subcultures. The brand’s name symbolizes the idea of strength and solidarity, reflecting the core values of individuality and self-expression that it promotes through its clothing.
Industries
Streetwear Fashion
Founded
1995
Headquarters
New York, USA
Strategic Priorities
10.Deep focuses on creating highly detailed and innovative designs that push the boundaries of traditional streetwear. The brand emphasizes individuality and self-expression, with each piece showcasing bold graphics and unique styles. They are committed to maintaining high-quality craftsmanship while continuously evolving with contemporary trends and cultural shifts.
Recent Innovations and Collaborations
10.Deep frequently collaborates with various cultural icons and brands to create exclusive collections. Notable collaborations include those with Pokémon and Staple Design, which have garnered significant attention and added unique elements to their seasonal drops. Their collections often feature thematic graphics and designs that pay homage to cultural icons and trends, such as their Pokémon “Elements” collection【56†source】【57†source】.
Sustainability Efforts
While specific sustainability initiatives for 10.Deep are not extensively documented, the brand’s focus on high-quality, durable materials suggests a commitment to creating long-lasting products that contribute to a more sustainable fashion industry.
Community and Employee Engagement
10.Deep engages with its community through collaborations and limited releases that foster a sense of exclusivity and loyalty among its followers. The brand’s designs resonate strongly with various subcultures, and its commitment to high-quality craftsmanship ensures a dedicated customer base.
Pros and Cons of 10.Deep
| Pros | Cons |
|---|---|
| ✔ Unique and bold designs | ✘ Higher price point for exclusive items |
| ✔ Strong cultural and subcultural influence | ✘ Limited availability due to exclusive releases |
| ✔ High-quality craftsmanship | ✘ Niche market appeal |
| ✔ Frequent and innovative collaborations | ✘ Sizes and fits may vary across collections |
Final Thoughts
10.Deep stands out as a pioneer in the streetwear fashion industry, with a strong emphasis on individuality, bold designs, and cultural relevance. Although some of their items can be pricey and availability may be limited, the brand’s commitment to quality and innovation ensures it remains a key player in the global streetwear scene. For those looking to express their individuality through unique and culturally inspired fashion, 10.Deep offers a compelling choice.