66degnorth
66°North is an Icelandic outdoor clothing brand founded in 1926 by Hans Kristjánsson. The brand was originally established to create protective clothing for Icelandic fishermen who faced extreme weather conditions. Over the years, 66°North has expanded its product line to include a wide range of high-performance outdoor wear suitable for various activities and conditions.
Industries
Outdoor Apparel
Founded
1926
Headquarters
Reykjavík, Iceland
Strategic Priorities
66°North is dedicated to producing durable, functional, and stylish outdoor apparel that can withstand harsh weather conditions. The brand focuses on using advanced technical fabrics and innovative design to ensure comfort, protection, and longevity. Their products are designed and tested in Iceland, ensuring they meet the highest standards for performance in extreme conditions.
Recent Innovations and Collaborations
66°North has consistently innovated by incorporating cutting-edge materials like Polartec® and Neoshell® into their designs. These materials offer exceptional breathability, waterproofing, and durability. The brand has also engaged in various collaborations to broaden its appeal and reach, partnering with other high-performance brands and participating in global fashion and outdoor events.
Sustainability Efforts
66°North is committed to sustainability, implementing practices such as using renewable energy in their stores and offices, recycling products, and ensuring humane treatment of animals for materials like down and fur. The brand also focuses on minimizing waste and supports responsible manufacturing processes that prioritize employee well-being and environmental care.
Community and Employee Engagement
The brand maintains a strong community presence, particularly in Iceland, where it supports local education, culture, and healthy living initiatives. 66°North also fosters a positive working environment for its employees, emphasizing health, development, and fair compensation.
Pros and Cons of 66°North
Pros | Cons |
---|---|
✔ High-quality, durable materials | ✘ Higher price point due to premium materials |
✔ Innovative technical designs | ✘ Limited physical retail presence outside Iceland |
✔ Strong commitment to sustainability | ✘ Niche market appeal primarily for outdoor enthusiasts |
✔ Excellent performance in extreme conditions | ✘ Higher return shipping costs for international customers |
Final Thoughts
66°North stands out in the outdoor apparel market for its high-performance, durable clothing designed to endure the harshest weather conditions. The brand’s commitment to sustainability and quality craftsmanship ensures that its products are both functional and environmentally responsible. While the higher price points and niche appeal may limit broader market reach, 66°North remains a top choice for those seeking reliable and stylish outdoor wear.
For more information on their products and initiatives, you can visit their official website or explore reviews and customer feedback on various outdoor and fashion platforms.