7 Days Active
7 Days Active is a high-end activewear brand established in the spring of 2019, based in Copenhagen, Denmark. Founded by Malkit Singh and Simon Rasmussen, the brand is dedicated to inspiring motion for the mind, body, and soul through its functional and fashionable pieces. The brand aims to seamlessly integrate style and athleticism, creating apparel that is adaptable for an active lifestyle across various arenas.
Industries
Activewear and Lifestyle Fashion
Founded
2019
Headquarters
Copenhagen, Denmark
Strategic Priorities
7 Days Active focuses on combining high-performance sportswear with contemporary fashion aesthetics. Their mission is to motivate individuals to lead an active lifestyle by providing clothing that supports both physical activity and everyday comfort. The brand emphasizes quality materials and innovative designs, ensuring their products are both durable and stylish.
Recent Innovations and Collaborations
The brand’s collections frequently incorporate innovative materials and design elements. For example, their Spring/Summer 2024 collection features a mix of leather, sequins, recycled cotton, and bedazzled details, blending athletic wear with high-fashion elements. 7 Days Active has also engaged in notable collaborations, such as with VEJA, Heartland x 1664, and NBRO Running, which further highlight their commitment to creativity and community engagement.
Sustainability Efforts
7 Days Active incorporates sustainable practices by using eco-friendly materials in their products. This includes the use of organic cotton and recycled fabrics, which align with their commitment to minimizing environmental impact while maintaining high performance and style standards.
Community and Employee Engagement
The brand is deeply involved with its community, fostering a sense of belonging through various activities and collaborations. They encourage community engagement through their STRAVA club and other local initiatives. The brand also highlights stories and portraits of individuals within their community, promoting a positive and inclusive culture.
Pros and Cons of 7 Days Active
| Pros | Cons |
|---|---|
| ✔ High-performance, stylish activewear | ✘ Higher price point due to premium materials |
| ✔ Strong emphasis on sustainability | ✘ Limited physical retail presence outside Europe |
| ✔ Engaging community activities and collaborations | ✘ Niche market appeal primarily for active lifestyle enthusiasts |
| ✔ Innovative use of materials and design |
Final Thoughts
7 Days Active stands out in the activewear market for its innovative blend of fashion and functionality. The brand’s commitment to sustainability and community engagement, combined with its high-quality, stylish products, makes it a significant player in the activewear industry. While the higher price points and specific market appeal may limit its broader reach, 7 Days Active’s dedication to quality and positive lifestyle promotion ensures its continued growth and influence.
For more information, you can explore their collections and initiatives on their official website.