99 is
99%IS- is a contemporary fashion brand founded by Korean designer Bajowoo in 2013. The brand has quickly become known for its distinctive blend of punk aesthetics with high fashion, reflecting Bajowoo’s own rebellious spirit and creative freedom.
Industries
Fashion
Founded
2013
Headquarters
Seoul, South Korea
Strategic Priorities
99%IS- focuses on pushing the boundaries of traditional fashion with innovative and bold designs that incorporate elements of punk culture. The brand aims to provide a platform for self-expression and individuality through its unique clothing and accessories. Bajowoo’s vision is to create a dynamic, free-flowing style that defies conventional fashion norms.
Recent Innovations and Collaborations
The brand is known for its signature Gobchang Pants, which feature multiple drawstrings and a distinctive design inspired by a Korean delicacy. These pants have become a bestseller and a staple in the brand’s collections. 99%IS- frequently collaborates with other fashion icons and brands, enhancing its offerings and expanding its influence in the fashion industry.
Sustainability Efforts
While 99%IS- primarily focuses on avant-garde designs and bold statements, the brand also incorporates sustainable practices by creating high-quality, durable products that encourage long-term use.
Community and Employee Engagement
99%IS- maintains a strong connection with its community, often engaging with fans through social media and exclusive fashion events. The brand’s founder, Bajowoo, emphasizes the importance of personal expression and individuality, which resonates deeply with its audience.
Pros and Cons of 99%IS-
| Pros | Cons |
|---|---|
| ✔ Unique, bold, and innovative designs | ✘ Higher price point due to premium positioning |
| ✔ Strong cultural and artistic influence | ✘ Niche market appeal primarily for punk and avant-garde fashion enthusiasts |
| ✔ Successful collaborations and partnerships | ✘ Limited physical retail presence |
| ✔ High-quality craftsmanship |
Final Thoughts
99%IS- stands out in the fashion world for its rebellious spirit and innovative designs. The brand’s dedication to pushing the boundaries of fashion while maintaining high standards of quality makes it a favorite among those seeking to express their individuality through bold and unique clothing. Despite its niche appeal and higher price points, 99%IS- continues to influence the fashion industry with its dynamic and free-spirited approach.