A Kind of Guise
A Kind of Guise Overview
A Kind of Guise (AKOG) is a German fashion brand founded in 2009 by Yasar Ceviker and Susi Streich. The brand started as a small project focusing on timeless and enduring fashion pieces, and has since grown into a well-respected name in the fashion industry, known for its commitment to quality craftsmanship and innovative design.
Founded: 2009
Founders: Yasar Ceviker and Susi Streich
Headquarters: Munich, Germany
Industries: Fashion, Apparel, Accessories
Strategic Priorities
- Quality and Craftsmanship: A Kind of Guise emphasizes the use of high-quality materials and superior craftsmanship. The brand collaborates with small specialist makers in Germany and family-run manufacturers in Italy to produce their collections, ensuring exceptional quality and attention to detail.
- Contemporary Yet Timeless Design: The brand’s design philosophy blends contemporary aesthetics with timeless appeal. Each collection aims to be both functional and stylish, appealing to a wide range of fashion-conscious consumers.
Product Range
- Apparel: AKOG offers a diverse range of menswear and womenswear, including jackets, trousers, shirts, and knitwear. Their collections often feature unique fabrics such as Scottish Harris Tweed, Swiss EtaProof® cotton, and Japanese silks.
- Accessories: The brand also provides a variety of accessories like bags, hats, and scarves, which complement their apparel offerings.
Community and Engagement
- Global Presence: AKOG’s products are stocked in around 80 boutiques and department stores worldwide. The brand also maintains a strong online presence, allowing customers from various regions to access their collections.
- Sustainability and Upcycling: The brand has initiated projects like “The Patchwork Project,” where they upcycle leftover knit samples into new garments, highlighting their commitment to sustainability and creativity.
Pros and Cons of A Kind of Guise
| Pros | Cons |
|---|---|
| ✔ High-quality materials and craftsmanship | ✘ Higher price points due to premium quality |
| ✔ Unique and timeless designs | ✘ Limited physical store presence outside Europe |
| ✔ Strong commitment to sustainability | ✘ Niche market appeal primarily to fashion enthusiasts |
Final Thoughts
A Kind of Guise has distinguished itself in the fashion industry through its commitment to quality, sustainability, and innovative design. The brand’s focus on using premium materials and local craftsmanship ensures that each piece is unique.