Alltimers
Alltimers Overview
Alltimers is a New York-based skateboarding and streetwear brand known for its humorous and unconventional approach to skateboard design. Founded in 2013 by Supreme buyer Pryce Holmes and Rob Harris, Alltimers has carved a niche for itself with its unique, playful designs and strong connection to skate culture.
Founded: 2013
Founders: Pryce Holmes and Rob Harris
Headquarters: New York, USA
Industries: Skateboarding, Streetwear
Strategic Priorities
- Playful Design: Alltimers is recognized for its quirky and humorous skateboard designs, often featuring shapes and graphics inspired by pop culture references, such as decks shaped like a stack of McNuggets or a Lamborghini covered in money.
- Authenticity: The brand stays true to its skateboarding roots, maintaining a strong presence in the skateboarding community through its team of sponsored skaters and grassroots marketing efforts.
Recent Innovations and Collaborations
- Unique Deck Designs: Alltimers continues to innovate with skateboard decks that are not just tools for skating but also conversation pieces. Their product range includes both traditional deck shapes and highly unconventional designs.
- Collaborations: The brand has collaborated with various high-profile companies and artists, bringing fresh, limited-edition items that blend Alltimers’ playful ethos with the collaborator’s distinct style.
Community and Engagement
Alltimers engages with its community through various channels and activities:
- Team Sponsorship: The brand sponsors a roster of skaters, including notable names like Zered Bassett and Etienne Gagne, ensuring that its products are promoted by influential figures within the skateboarding scene.
- Events and Media: Alltimers frequently participates in skateboarding events and produces a variety of media content, including skate videos and social media campaigns that highlight their unique brand identity and community involvement.
Pros and Cons of Alltimers
| Pros | Cons |
|---|---|
| ✔ Unique and playful designs | ✘ Limited product range focused mainly on skateboarding |
| ✔ Strong community engagement | ✘ Higher price points due to exclusive and unique designs |
| ✔ Authentic skateboarding culture | ✘ Niche appeal primarily to skateboarders and streetwear enthusiasts |
Final Thoughts
Alltimers stands out in the skateboarding and streetwear industry for its creative and playful approach to design. The brand’s commitment to authenticity and its strong ties to the skateboarding community have helped it build a loyal following. While the niche appeal and higher price points may limit its broader accessibility, Alltimers’ unique and engaging products ensure its continued relevance and desirability in the skateboarding world.