Born X Raised
Born x Raised Overview
Born x Raised is a contemporary streetwear brand founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann in Los Angeles, California. The brand is deeply rooted in the cultural heritage of Los Angeles, reflecting the city’s unique style and history. Known for its bold graphics and authentic designs, Born x Raised has quickly gained a dedicated following and significant recognition in the streetwear community.
Key Facts
- Founded: 2013
- Founders: Chris “Spanto” Printup, Alex “2Tone” Erdmann
- Headquarters: Los Angeles, California, USA
- Industries: Fashion, Streetwear
- Product Range: T-shirts, hoodies, hats, jackets, accessories
- Price Range: Medium to high
Strategic Priorities
- Authentic Representation: Born x Raised aims to authentically represent the cultural history and contemporary life of Los Angeles. The brand’s designs often feature references to the city’s diverse neighborhoods and communities.
- Collaborations: The brand frequently collaborates with other iconic brands and entities to create exclusive collections that blend different cultural and stylistic elements. These collaborations help expand their reach and influence in the fashion world.
Recent Innovations and Collaborations
- High-Profile Collaborations: Born x Raised has partnered with notable brands such as Levi’s and Stüssy, as well as sports teams like the LA Dodgers and LA Lakers. These collaborations merge Born x Raised’s distinct Los Angeles aesthetic with other renowned styles, resulting in highly sought-after limited-edition pieces.
- Cultural Celebrations: The brand often releases collections that celebrate cultural events and heritage, providing a platform for storytelling through fashion.
Community and Customer Engagement
- Strong Local Ties: Born x Raised maintains a strong connection to its Los Angeles roots, often involving local artists and community members in its projects. This grassroots approach helps foster a sense of community and loyalty among its customers.
- Active Social Media Presence: The brand leverages social media to engage with its audience, share new releases, and highlight the cultural significance behind its designs. This interaction helps build a loyal customer base and keeps the brand relevant.
Pros and Cons of Born x Raised
| Pros | Cons |
|---|---|
| Authentic, culturally rich designs | Higher price point compared to mainstream streetwear brands |
| Strong community engagement and local ties | Limited availability outside major releases and collaborations |
| High-profile collaborations and exclusivity | Niche market appeal |
| Unique, bold graphic designs |
Final Thoughts
Born x Raised has established itself as a significant player in the streetwear market by staying true to its Los Angeles roots and producing culturally rich, authentic designs. The brand’s high-profile collaborations and strong community ties have helped it gain a dedicated following. While the higher price points and niche appeal may limit its broader accessibility, those who appreciate unique, culturally significant streetwear will find Born x Raised a compelling choice.
For more information, visit the Born x Raised official website.