Outerknown
Outerknown Overview
Outerknown is a fashion brand committed to blending sustainable practices with high-quality design. Founded by professional surfer Kelly Slater and designer John Moore, the brand focuses on creating stylish, eco-friendly clothing that emphasizes ethical production and environmental responsibility.
- Founded: 2015
- Founder: Kelly Slater, John Moore
- Headquarters: Los Angeles, California, USA
- Industries: Fashion, Sustainable Apparel
- Product Range: Clothing, accessories
- Price Range: Mid to high
Design Philosophy:
Outerknown’s design philosophy revolves around combining fashion with sustainability. The brand emphasizes:
- Sustainability: Outerknown is dedicated to using organic, recycled, and upcycled materials in its products. The brand focuses on reducing its environmental impact through eco-friendly production methods and responsible sourcing.
- Transparency: Outerknown promotes transparency in its supply chain, providing detailed information about the origins of its materials and the conditions in which its products are made.
- Style and Functionality: The brand offers modern, versatile designs that are both fashionable and functional. Outerknown’s clothing is designed to be durable, comfortable, and adaptable for various settings.
Product Lineup:
Outerknown offers a range of apparel and accessories designed to meet both style and sustainability goals, including:
- Men’s and Women’s Clothing: Features a variety of items such as shirts, jackets, pants, and shorts made from eco-friendly materials. Designs often include casual, relaxed fits suitable for both everyday wear and outdoor activities.
- Accessories: Includes items such as hats, belts, and bags made with sustainable materials.
- Collections: Outerknown frequently releases collections that emphasize particular themes or materials, such as organic cotton or recycled fabrics.
Customer Engagement:
Outerknown connects with its audience through:
- Online Store: The brand’s website offers a seamless shopping experience with detailed product descriptions, sizing guides, and high-quality images. It also provides insights into the brand’s sustainability efforts and production practices.
- Retail Presence: Outerknown products are available through their online store and select retail partners, including specialty stores and major department stores.
- Social Media and Marketing: The brand utilizes social media platforms to showcase its collections, promote sustainability initiatives, and engage with its community.
Pros and Cons of Outerknown
Pros | Cons |
---|---|
Strong commitment to sustainability | Higher price point for some items |
Transparent supply chain and ethical practices | Limited physical store presence |
Stylish and versatile designs | May appeal more to those interested in eco-friendly fashion |
Use of high-quality, sustainable materials |
Outerknown is celebrated for its dedication to sustainability and transparency, offering stylish clothing that aligns with ethical and environmental values. While the higher price point and limited physical store presence may be considerations, the brand’s commitment to quality, sustainability, and modern design makes it a compelling choice for those seeking eco-friendly fashion.
For more information, visit the Outerknown official website or explore their collections through select retail partners and online platforms.