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Introduction to ADUH
ADUH is a Dutch slow fashion brand founded in 2016, dedicated to sustainability and ethical production. The brand focuses on creating high-quality, eco-friendly clothing inspired by Indonesian culture. ADUH’s mission is to provide stylish and sustainable options that promote fair trade and environmentally conscious practices.

Pros and Cons of ADUH

✅ Use of 100% organic cotton❌ Higher price points due to ethical production
✅ Fair trade and ethical manufacturing❌ Limited product range compared to fast fashion brands
✅ Commitment to slow fashion principles❌ Dependence on specific suppliers for materials
Eco-friendly production practices❌ Longer wait times due to made-to-order process

Sustainability and Ethical Practices at ADUH

Use of 100% Organic Cotton

ADUH uses 100% organic cotton for all its products. This organic cotton is grown without genetically modified seeds, pesticides, or fertilizers, making it environmentally friendly and safe for water sources. This approach ensures that their materials are sustainably sourced and contribute to reducing environmental pollution.

Fair Trade and Ethical Manufacturing

ADIFF’s clothing is produced in factories located in Dhaka, Bangladesh, which are GOTS certified and approved by the Fair Wear Foundation. These certifications guarantee that the production processes meet high standards of social and environmental responsibility, including fair wages and safe working conditions for workers.

Commitment to Slow Fashion Principles

ADUH follows the principles of slow fashion by making all its products to order, thus avoiding unnecessary stock and reducing waste. This approach helps minimize environmental impact and supports the production of long-lasting, high-quality garments.

Eco-Friendly Production Practices

The brand emphasizes eco-friendly production methods, including recycling leftover cotton trimmings into new products. This practice aligns with their commitment to sustainability and reduces waste in the manufacturing process.

Final Thoughts: Is ADUH Sustainable?

ADIFF stands out as a sustainable brand due to its use of organic materials, commitment to ethical manufacturing, and dedication to slow fashion. While their products may be more expensive and have longer lead times, ADUH’s focus on quality and sustainability makes them an excellent choice for environmentally conscious consumers.


Q: Is ADUH considered a sustainable brand?
A: Yes, ADUH is considered sustainable due to its use of 100% organic cotton, fair trade manufacturing, and commitment to slow fashion principles.

Q: What materials does ADUH use in its products?
A: ADUH uses 100% organic cotton, which is grown without harmful pesticides or fertilizers and is environmentally friendly.

Q: How does ADUH address ethical concerns?
A: The brand ensures ethical production by partnering with GOTS certified and Fair Wear Foundation-approved factories, guaranteeing fair wages and safe working conditions.

Q: Are ADUH’s products more expensive?
A: Yes, the use of high-quality, sustainable materials and ethical production methods can result in higher price points compared to conventional fashion brands.

Q: Where can I buy ADUH products?
A: ADUH products are available through their official website and selected online marketplaces.

For more detailed information, you can visit the ADIFF website.