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Is Outland Denim a Sustainable Brand?

Introduction to Outland Denim

Outland Denim is an Australian fashion brand founded by James Bartle in 2011. Known for its premium denim, the brand focuses on creating sustainable and ethically produced jeans while providing employment opportunities to women rescued from human trafficking in Cambodia.

Pros and Cons of Outland Denim

✅ Use of organic and recycled materials❌ Higher price points compared to fast fashion
✅ Ethical labor practices and living wages❌ Some reliance on overseas production
Climate Neutral certified❌ Limited range of non-denim products
✅ Transparency in supply chain and impact reporting❌ Still developing post-consumer waste programs

Sustainability and Ethical Practices at Outland Denim

Use of Sustainable Materials
Outland Denim prioritizes the use of sustainable materials like GOTS-certified organic cotton and recycled fibers. The brand’s denim is sourced from Bossa, a Turkish mill known for its commitment to sustainability. This ensures that the denim production process is eco-friendly, from the cotton seed to the final product.

Ethical Manufacturing Practices
Outland Denim is committed to ethical manufacturing, employing women who have been rescued from human trafficking and providing them with fair wages and safe working conditions. The brand adheres to the Ethical Trading Initiative Base Code and the International Labour Organization’s Four Fundamental Principles, ensuring high labor standards throughout its supply chain.

Commitment to Innovation and Design
The brand employs innovative techniques such as Jeanologia’s water and energy-saving technology, including ozone and e-flow methods, which significantly reduce water, energy, and chemical use in the washing and finishing processes. Additionally, Outland Denim focuses on creating durable and timeless designs to encourage long-term use and reduce textile waste.

Focus on Transparency and Sustainability
Outland Denim is transparent about its sustainability efforts, publishing an annual Impact Report that details its progress and goals. The brand is also Climate Neutral certified, offsetting its carbon emissions through various environmental initiatives. Furthermore, Outland Denim actively promotes circular fashion by encouraging the resale of their products through platforms like AirRobe.

Final Thoughts: Is Outland Denim Sustainable?

Outland Denim demonstrates a robust commitment to sustainability through its use of eco-friendly materials, ethical labor practices, and transparent operations. While the brand has areas for growth, such as expanding its product range and enhancing post-consumer waste programs, its overall dedication to responsible fashion makes it a commendable choice for consumers seeking sustainable denim.


Q: Is Outland Denim considered a sustainable brand?
A: Yes, Outland Denim is considered highly sustainable due to its use of organic and recycled materials, ethical labor practices, and commitment to transparency and environmental stewardship.

Q: What materials does Outland Denim use in its products?
A: Outland Denim uses GOTS-certified organic cotton, recycled fibers, and environmentally friendly dyes and finishes.

Q: How does Outland Denim address ethical concerns?
A: The brand ensures ethical production by adhering to high labor standards, providing fair wages, and employing women rescued from human trafficking in its Cambodian production facilities.

Q: Are Outland Denim’s products more expensive?
A: Yes, the use of high-quality, sustainable materials and ethical production methods generally results in higher price points compared to fast fashion brands.

Q: Where can I buy Outland Denim products?
A: Outland Denim products are available through their official website and selected online retailers.

For more detailed information, you can visit the Outland Denim website and explore their sustainability practices and product offerings.