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Luxury ski wear brand Perfect Moment is taking its successful US resale program overseas, bringing Perfect Second Moment to new markets in the UK, France, Italy, and Germany. This move aims to extend the lifecycle of the brand’s high-performance products while embracing the principles of a circular economy.

Perfect Second Moment makes it easy for customers to trade in their used skiwear and outerwear for vouchers, which can be applied toward future purchases. The program, initially launched in the US, is now leveraging Reflaunt’s technology to streamline the resale process, ensuring that these premium items don’t lose value while gathering dust in closets.

The European expansion of Perfect Second Moment is a strategic step forward, reflecting the brand’s commitment to reducing waste and promoting sustainability. It offers a seamless way for customers to pass on their pre-loved gear, making room for their next purchase while contributing to a more sustainable future.

This program not only helps extend the life of Perfect Moment’s products but also rewards customers for their loyalty to the brand and their shared dedication to sustainability. With this expansion, Perfect Moment is making it even easier for customers to embrace circular fashion and keep their favorite pieces in rotation, no matter where they are in Europe.