Sustainable fashion is more than just a passing trend. It’s a movement towards a more conscious and ethical approach to style. With the fashion industry being one of the biggest contributors to pollution, finding like-minded individuals who share an interest in eco-friendly fashion is crucial. That’s why we’ve curated a list of the top sustainable fashion blogs to follow. These influencers not only provide style inspiration but also champion ethical clothing brands, promote recycling and upcycling, and advocate for a more sustainable and conscious approach to fashion choices.

Key Takeaways:

  • Explore these sustainable fashion blogs for style inspiration and ethical fashion tips.
  • These influencers promote eco-friendly brands and celebrate conscious fashion choices.
  • Discover the latest trends in sustainable fashion and learn about recycling and upcycling.
  • Support ethical clothing brands that prioritize fair labor practices and sustainable materials.
  • Join the movement towards a more sustainable and conscious approach to fashion.

The Importance of Sustainable Fashion

Sustainable fashion is essential in addressing the environmental impact of the fashion industry, which is considered one of the most polluting industries worldwide. With fast fashion dominating the market, the need for sustainable alternatives has become increasingly urgent.

Did you know that the fashion industry is estimated to be the second most polluting industry globally? Clothing production alone accounts for around 10% of the world’s carbon emissions. Additionally, the fast fashion industry is responsible for 20% of global wastewater, leading to detrimental impacts on water sources and aquatic ecosystems. As clothing production continues to rise, so does its environmental footprint. In fact, clothing production has doubled in the last 15 years, exacerbating these environmental concerns.

By choosing sustainable fashion, you can contribute to reducing the environmental burden caused by the fashion industry. Sustainable fashion focuses on using eco-friendly materials, implementing ethical production practices, and promoting fair labor conditions. Ethical fashion brands play a crucial role in this movement by manufacturing clothes from sustainable materials and supporting transparency within their supply chains.

The shift towards sustainable fashion advocates for conscious consumerism and promotes the adoption of more sustainable shopping habits. This includes buying fewer but high-quality garments, embracing timeless fashion pieces, and supporting second-hand fashion through thrift stores and online marketplaces. Making these small changes can have a significant positive impact on the environment.

By embracing sustainable fashion and supporting ethical fashion brands, we can work towards a more responsible and environmentally conscious fashion industry. Together, we have the power to shape a more sustainable future for fashion and protect our planet.

Top Sustainable Fashion Bloggers to Follow

The following sustainable fashion bloggers are worth following for their valuable insights and advice on eco-friendly fashion choices:

  1. Sustainably Chic: Natalie’s blog offers the latest news from sustainable fashion brands, green beauty, and eco-friendly fashion advice. She also curates a conscious list section, featuring ethically made clothing from selected ethical fashion brands.
  2. Season + Salt: Andrea encourages her readers to ditch fast fashion and buy clothing that is good for people and the environment. She provides style advice for all seasons and supports independent ethical designers.
  3. Ethical Elephant: Vicky Lu shares cruelty-free and vegan lifestyle advice, including shopping guides, cruelty-free brand lists, and reviews. Her blog also features discount codes for sustainable lifestyle products.
  4. Tortoise & Lady Grey: Summer started her blog to document her journey toward a sustainable wardrobe. She shares eco-friendly fashion tips, DIY style ideas, and works with an NGO in China concerned about the human rights of factory workers.
  5. The Discerning Darling: Joshua Katcher promotes the culture of animal cruelty-free food and fashion for men. He shows that veganism can be applied to both diets and fashion choices, breaking gender stereotypes.
  6. Centre for Sustainable Fashion (CSF) Blog: This blog provides structured, well-researched articles on the sustainable and ethical fashion industry. Run by contributors from the Centre for Sustainable Fashion at the University of the Arts London, it offers weekly updates on hidden aspects of the fashion industry.
  7. Eco Warrior Princess: Jennifer Nini shares her personal experiences with eco-friendly brands and practices. The blog covers various sustainability topics, including sustainable fashion, conscious consumerism, feminism, and environmental issues.
  8. Sustainable Daisy: Karen aims to create a more sustainable eco-friendly wardrobe, beauty routine, and lifestyle. She teaches her readers about sustainable style, the importance of repurposing items, and features eco-friendly brands.
  9. Eco-Stylist: Although primarily an online retail store for ethical men’s fashion, Eco-Stylist’s blog provides valuable information on sustainable fashion. It challenges the norms of modern fashion for men and shares tips on repurposing old clothing items.
  10. Fashion Me Green: Greta Eagan, the founder of this blog, shares tips on creating an eco-friendly wardrobe and changing the world through sustainable fashion. Her blog also features lookbooks and her finds along her sustainable fashion journey.
  11. Old World New: Addie’s blog is a guide for incorporating sustainability into fashion choices. She emphasizes the importance of thrifting, finding good thrift items, and repurposing them to fit personal style.

These sustainable fashion bloggers not only inspire with their stylish outfits but also educate and promote a more conscious and ethical approach to fashion.


Sustainable fashion influencers are instrumental in promoting ethical fashion choices and raising awareness about the environmental impact of the fashion industry. These influencers advocate for conscious shopping habits, encouraging individuals to embrace a more sustainable approach to fashion. By wearing what you already own, repeating outfits, and opting for sustainable alternatives, you can reduce your environmental footprint and contribute to a more sustainable future.

Collaborating with brands and leveraging their platforms, sustainable fashion influencers have the power to inspire change within the industry. Their reach spans millions of consumers, making them influential agents of transformation. By following these influencers, you gain access to valuable inspiration and guidance on adopting a more environmentally conscious lifestyle.

Embracing sustainable fashion not only allows you to make a positive impact on the planet but also supports fair labor practices. By choosing brands that prioritize ethics and sustainability, you contribute to the well-being of garment workers and the communities they reside in. Sustainable fashion is not only about style; it is about making conscious choices that align with your values and contribute to a better future for all.


Why is sustainable fashion important?

Sustainable fashion is important because the fashion industry is one of the most polluting industries in the world. By choosing sustainable fashion, consumers can help reduce the environmental impact of the fashion industry and support ethical fashion brands that prioritize sustainable materials and fair labor practices.

Who are some eco-friendly fashion influencers?

Some eco-friendly fashion influencers include Sustainably Chic, Season + Salt, Ethical Elephant, Tortoise & Lady Grey, The Discerning Darling, Centre for Sustainable Fashion (CSF) Blog, Eco Warrior Princess, Sustainable Daisy, Eco-Stylist, Fashion Me Green, and Old World New. These bloggers provide style inspiration, promote ethical clothing brands, and advocate for a more sustainable and ethical approach to fashion.

What topics do sustainable fashion bloggers cover?

Sustainable fashion bloggers cover a wide range of topics, including eco-friendly fashion advice, tips on repurposing and upcycling clothing, reviews of ethical brands, discussions on sustainable materials, and insights into the hidden aspects of the fashion industry. They also emphasize the importance of conscious consumerism, feminism, and environmental issues.

How can following sustainable fashion influencers help?

Following sustainable fashion influencers can provide inspiration and guidance for adopting a more environmentally conscious approach to fashion. These influencers often collaborate with brands and use their platforms to promote ethical fashion choices and raise awareness about the environmental impact of the fashion industry. By following them, you can stay updated on the latest sustainable fashion trends and make more informed and ethical shopping choices.

Yes, some online thrift stores recommended by sustainable fashion bloggers include ThredUp, Depop, Poshmark, and Vestiaire Collective. These platforms allow you to shop for pre-loved clothing and accessories, promoting the reuse and extended lifespan of fashion items, and reducing the demand for new production.

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