UNLESS Collective and NFW Launch the World’s First Regenerative Sneaker Made Entirely from Plants and Minerals
UNLESS Collective, a pioneering regenerative fashion company, has teamed up with Natural Fiber Welding (NFW), a leader in plant-based materials, to launch The UNLESS DEGENERATE—a biodegradable sneaker hailed as the world’s first regenerative shoe. This innovative sneaker is composed entirely of plants and minerals, designed to decompose naturally at the end of its lifecycle, contributing to a closed-loop system where waste becomes a resource for new growth.
A Commitment to Zero Waste
The UNLESS DEGENERATE is free from plastics and petrochemicals, aligning with UNLESS Collective’s mission to create plant-based streetwear that leaves zero plastic waste. Based in the US Pacific Northwest, UNLESS operates what it claims is the world’s first regenerative fashion platform, ensuring all products are repairable, recyclable, or capable of decomposing harmlessly at the end of their use.
Partnership and Materials Innovation
NFW, known for its groundbreaking plant-based materials like MIRUM® vegan leather, brings its expertise to this collaboration. The UNLESS DEGENERATE sneaker incorporates NFW’s PLIANT™ for the outsole, TUNERA™ foam for the midsole, CLARUS® for the vamp and quarter, and MIRUM® for the eyelet and mudguard. The sneaker also utilizes low-impact materials such as linen, cotton embroidered lace tips, coconut husk, tencel, and thread.
Expanding Sustainable Horizons
NFW continues to make strides in the sustainable materials industry, with high-profile collaborations across fashion and automotive sectors. The company has partnered with brands like Brave Gentleman for shoes and Veshin and Melina Bucher for handbags and accessories. In 2021, BMW i Ventures invested in NFW, later announcing that all BMW and MINI cars will feature fully vegan interiors by 2023.
The launch of The UNLESS DEGENERATE represents a significant leap forward in the sustainable footwear market, showcasing innovative approaches to design, materials, and the circular economy. This sneaker not only exemplifies cutting-edge fashion but also sets a new standard for sustainability in the industry.
